Why does Circularise participate in the H2020 project C-SERVEES?

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C-SERVEES aims to boost a resource-efficient circular economy in the electrical and electronic (E&E) sector through the development, testing, validation and transfer of new circular economic business models (CEBMs) based on systemic eco-innovative services.

Who is Circularise?  And why are we cooperating on questions around circular economy in the C-SERVEES project?

Circularise, a young and innovative startup from the Netherlands has made it its mission to make the economy more circular through closing the information gaps in the supply chain. Since its foundation in 2016, Circularise has continuously received funding from the European Commission as well as broad attention across industries through nominations like the EIT INNOVATION Award and strategic partnerships with e.g. KPMG, IBM, TU Delft and EIT RawMaterials.

Why does Circularise focus on closing information gaps in supply chains?

As concerns about sustainability grow and consumers and companies alike worry about how to alleviate their impact on the environment, sustainability is evolving from a tick-box exercise into a transformational feature. Consumers are also pushing for greater transparency into supply chains—and rewarding their favourite brands for taking stands on sustainability issues. As circular economy is predicted to unlock USD4.5 trillion worth of economic growth in the coming decade, more and more companies are exploring their possibilities.

How does Circularise work and why can’t we just share all information without the Circularise System?

The main difference of the Circularise System compared to other initiatives of data communication is that we take it as a given that only a system that takes companies interests into account will be successful long term. One of the most important factors impeding the shift to a circular economy is the lack of communication and transparency in the value chains. The root of the problem is not that hard to find, as no company really wants to lose its competitive advantage just because it shared too much information with others. That’s the reason why in our system companies remain in the ownership of their data and are able to determine how much information they want to share and with whom. This changes the situation from  where companies are faced with costly mandatory regulations to a system where they can determine how transparent they want to be according to their needs and interests. In fact, they can even discover the ways through which sharing information leads to an advantage and new circular economic business models for the company. While (1) remaining anonymous, (2) easily updating the amount of disclosed information, (3) determining  access rights and (4) validating information, companies can obtain crucial information from their own supply chain, improving their products and certifying their content.

Why is Circularise partnering in the C-SERVEES, a Horizon2020 project on circular economy in the electrical and electronics sector?

The Electrical and Electronic Equipment (EEE) sector is good entry point for Circularise as the industry is characterised by very long supply chains and the involvement of expensive resources and critical raw materials. The project C-SERVEES is an interesting opportunity to work with stakeholders from different backgrounds on practical solutions for a more circular economy. The overlap of leading topics, like more circularity, less use of critical raw materials, resource independency, reduction of greenhouse gas emissions and waste reduction allows us to not only explore Circularise System’s potential, but to get an idea on how circular economy can transform the most growing industry worldwide.

Read more about C-SERVEES here.