Behind the scenes of a Circularise Advisory Board meeting

Having a strong Advisory Board is key for any startup! This was especially noticeable the other day during a meeting with the members of Circularise’s advisory board, at our office in Delft.

We had the honour of tapping into the knowledge of Pascal Leroy, David Peck, and Tom in het Veld during a five-hour brainstorm session. Pascal is the Secretary General at the WEEE Forum, an international association focused on the electronic waste challenge, while David is an assistant professor and researcher in circular economy at Delft University of Technology, as well as an expert involved in several European projects focused on circularity. Last but not least, Tom is an expert in customer experience specialising in the electronics industry, and he holds the position of Senior Vice President for business development at iQor.

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While our board members have different backgrounds and fields of expertise, what connects them is their passion for entrepreneurial initiatives as well as circularity, which is one of the main reasons why they joined Circularise's advisory board. David is among the few professors at Delft University of Technology that have decided to actively dive into and support the entrepreneurial endeavours of his students, which is also how he came to join Circularise.

Mesbah and Jordi, the two founders of Circularise, kicked off the meeting by updating the board on Circularise’s activities over the last few months, including the events we have participated in and have spoken at, other notable meetings that have taken place, and other growth milestones the company has achieved recently. Such as Consensus, the conference on blockchain in New York, or the talk Mesbah gave at Hispack, the conference on packaging, in Barcelona. Or even the fact that our team grew with a lot of talented people.

Critical materials and conflict minerals were the main topics discussed in the meeting. Mainly, we looked at how the matter can be tackled through the lens of Circularise’s solution, a communication protocol based on blockchain technology. Taking into account the experience of the three board advisors in the value chain of (critical) materials, David emphasised that the issues surrounding conflict minerals are often a matter between traders and the smelters. They all agreed that dealing with the implications of critical raw materials is actually a shared responsibility between all the parties along the value chain.

We feel empowered by all the knowledge and experience we have access to thanks to our advisory board. Their expertise is also enabling us to steer our company towards a ‘gazelle’ future, which means Circularise would be a fast-growing company, according to the theory the board shared with us. These types of companies are known for creating many job opportunities and scaling up fast, which essentially proves their critical role in the industry.