This webinar explores the significant shifts in sustainability marketing driven by the EU's Empowering Consumers Directive (EU) 2024/825 and the proposed Green Claims Directive. We discuss how businesses prepare for mandatory transparency, avoid hefty greenwashing penalties, and leverage credible environmental claims for a competitive advantage.
In this session, we cover:
- Navigating the two major EU directives reshaping sustainability marketing.
- Avoiding legal pitfalls, fines, and reputational damage from non-compliant claims.
- Implementing best practices for making credible, verifiable environmental claims.
- Using transparency as a competitive edge in ESG-conscious markets.
- Preparing for mandatory third-party verification and digital product passports.
The webinar also features a real-world case study on how Samsonite uses Circularise’s traceability tools to back its green claims across 30+ global suppliers, with full transparency down to Tier 3.