避免“漂绿”：如何做出可靠的可持续发展声明
您是否想知道如何以诚实的方式做出可持续发展声明，从而避免“漂绿”？ 本文档探讨了美国、英国和荷兰的最新最佳实践。 它详细阐述了区块链技术如何提升供应链的可追溯性和透明度，从而支持更有力的、由可信数据支撑的可持续发展声明。 内容包括： “漂绿”的类型 “漂绿”案例 美国、英国和荷兰可持续发展声明指南 区块链技术如何利用可靠的供应链数据支持可持续发展声明
漂绿
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Greenwashing: Deceptive advertising and misleading claims (Part 1)
Learn about the current state of greenwashing in businesses, the rising issues with misleading sustainability claims, and the efforts of regulators to combat greenwashing. Understand the impact on your business in this comprehensive article series.
Greenwashing lawsuits in businesses: Notable cases and consequences (Part 2)
Learn about the current state of greenwashing in businesses, the rising issues with misleading sustainability claims, and the efforts of regulators to combat greenwashing. Understand the impact on your business in this comprehensive article series.
Greenwashing Crackdown: How to comply with new EU rules and build consumer trust
This webinar explores the significant shifts in sustainability marketing driven by the EU's Empowering Consumers Directive (EU) 2024/825 and the proposed Green Claims Directive. We discuss how businesses prepare for mandatory transparency, avoid hefty greenwashing penalties, and leverage credible environmental claims for a competitive advantage. In this session, we cover: Navigating the two major EU directives reshaping sustainability marketing. Avoiding legal pitfalls, fines, and reputational damage from non-compliant claims. Implementing best practices for making credible, verifiable environmental claims. Using transparency as a competitive edge in ESG-conscious markets. Preparing for mandatory third-party verification and digital product passports. The webinar also features a real-world case study on how Samsonite uses Circularise’s traceability tools to back its green claims across 30+ global suppliers, with full transparency down to Tier 3.