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Greenwashing: Deceptive advertising and misleading claims (Part 1)
Learn about the current state of greenwashing in businesses, the rising issues with misleading sustainability claims, and the efforts of regulators to combat greenwashing. Understand the impact on your business in this comprehensive article series.
Greenwashing lawsuits in businesses: Notable cases and consequences (Part 2)
Learn about the current state of greenwashing in businesses, the rising issues with misleading sustainability claims, and the efforts of regulators to combat greenwashing. Understand the impact on your business in this comprehensive article series.
Greenwashing Crackdown: How to comply with new EU rules and build consumer trust
This webinar explores the significant shifts in sustainability marketing driven by the EU's Empowering Consumers Directive (EU) 2024/825 and the proposed Green Claims Directive. We discuss how businesses prepare for mandatory transparency, avoid hefty greenwashing penalties, and leverage credible environmental claims for a competitive advantage. In this session, we cover: Navigating the two major EU directives reshaping sustainability marketing. Avoiding legal pitfalls, fines, and reputational damage from non-compliant claims. Implementing best practices for making credible, verifiable environmental claims. Using transparency as a competitive edge in ESG-conscious markets. Preparing for mandatory third-party verification and digital product passports. The webinar also features a real-world case study on how Samsonite uses Circularise’s traceability tools to back its green claims across 30+ global suppliers, with full transparency down to Tier 3.