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Greenwashing

This topic page is being rebuilt. The live resources below explain how to support sustainability claims with defensible evidence.

This page is being rebuilt. While the full page is on the way, the live resources below cover the closest topics already available on the new site.

Each link below already ships on the new site, so you can keep exploring the topic without losing your place.

Guide

Avoid Greenwashing: How to make reliable sustainability claims

Do you want to learn how to make sustainability claims in a non-deceptive manner to avoid Greenwashing? This document discusses the most recent best practices in the United States, United Kingdom, and Netherlands. It elaborates on how blockchain technology can improve supply chain traceability and transparency, therefore enabling stronger sustainability claims that can be supported by trustworthy data. What’s inside? Types of Greenwashing Examples of Greenwashing Guidelines for making Sustainability Claims in the United States, United Kingdom, and the Netherlands How Blockchain technology supports sustainability claims with reliable supply chain data

Webinar

Greenwashing Crackdown: How to comply with new EU rules and build consumer trust

This webinar explores the significant shifts in sustainability marketing driven by the EU's Empowering Consumers Directive (EU) 2024/825 and the proposed Green Claims Directive. We discuss how businesses prepare for mandatory transparency, avoid hefty greenwashing penalties, and leverage credible environmental claims for a competitive advantage. In this session, we cover: Navigating the two major EU directives reshaping sustainability marketing. Avoiding legal pitfalls, fines, and reputational damage from non-compliant claims. Implementing best practices for making credible, verifiable environmental claims. Using transparency as a competitive edge in ESG-conscious markets. Preparing for mandatory third-party verification and digital product passports. The webinar also features a real-world case study on how Samsonite uses Circularise’s traceability tools to back its green claims across 30+ global suppliers, with full transparency down to Tier 3. ‍