English
Contact

Toys

Connect toy safety, materials and supplier evidence in one digital record

Prepare for Digital Product Passports while building reliable information flows across your toy supply chain. Circularise helps manufacturers, brands and importers collect supplier evidence, trace materials and components, and share product information with customers, authorities and recycling partners.

Toy data model

Toys

Connected supplier and production evidence

Product identity and responsible operators

Make it clear which toy the information covers and who is responsible for it.

Safety and conformity evidence

Keep the basis for product conformity connected to the correct design and material specifications.

Materials and chemical composition

Give teams visibility into the materials and substances used across the toy.

Provenance and recycled content

Connect material sourcing and recycled-content information to evidence that can be reviewed.

Batteries and electronic components

Connect the finished toy with the information held by battery and component suppliers.

Packaging and end-of-life information

Keep information available for packaging decisions, repair and material recovery.

PRODUCT IDENTITY AND CONFORMITY

Prepare for 2030 Toy Digital Product Passports

Organise product identification, responsible-operator details and conformity information for the Digital Product Passport required for toys placed on the EU market from 1 August 2030.

MATERIALS WITH SUPPORTING EVIDENCE

Connect safety and circularity

Link virgin and recycled materials to their origin, composition and testing records. Give product and compliance teams the evidence they need to assess material suitability and substantiate recycled-content information.

MULTI-TIER TOY TRACEABILITY

Build reliable supplier data flows

Collect information from material producers, recyclers, component suppliers and manufacturers. Keep evidence connected to the relevant toy, including its batteries, electronics and packaging.

Regulation (EU) 2025/2509

Regulation (EU) 2025/2509 introduces Digital Product Passports for all toys placed on the EU market from 1 August 2030.

Read the regulation

What Circularise covers

Reliable toy information starts with the supply chain

A finished toy can combine plastics, textiles, coatings, metals, electronics and batteries sourced from different suppliers. Safety assessments, material declarations and test reports often sit in separate systems, making it difficult to establish which evidence applies to which product.

Circularise connects supplier information with material, component and finished-product records. Teams can reuse that evidence for passport preparation, regulatory documentation, retailer requests and circularity programmes while controlling access to confidential information.

Toy passports and conformity information

Prepare the product record behind the Toy Safety Regulation’s DPP, linking identity and conformity information to supporting documentation. The toy passport connects with the common DPP infrastructure established under the ESPR.

Material composition and chemical evidence

Collect material specifications, supplier declarations and laboratory results relevant to toy safety and REACH.

Connect each document to the material or component it covers, so teams can identify missing information and follow up when suppliers or formulations change.

Batteries and electronic components

For battery-powered toys, connect battery identity, supplier documentation, QR-linked information and removal or replacement instructions to the product record.

For electrical and electronic toys, organise component evidence relevant to RoHS substance restrictions and information needed for WEEE treatment and recovery.

Packaging and recycled materials

Connect packaging specifications, material weights, composition and supplier evidence to the relevant toy range. Build the information needed for PPWR requirements on packaging minimisation, recyclability and recycled plastic content as the applicable measures take effect.

For recycled materials used in toys, maintain provenance and chain-of-custody records alongside quality and chemical testing evidence.

Implementation workflow

Move from scattered documents to maintained toy records

Toy data changes when a supplier, material, component or product design changes. Establish a continuous workflow that keeps those changes connected to the evidence used by product, procurement and compliance teams.

  1. 1

    Collect required data

    Map information needs to product families, suppliers and internal owners. Request material specifications, declarations, test reports, battery information and packaging data in a consistent format, then review completeness and follow up on gaps.

  2. 2

    Connect the product record

    Link materials, components and supplier evidence to the correct toy model and relevant production batches. Preserve the connection between a product, its bill of materials and the documentation covering that version.

    For recycled inputs, trace the material through recycling, processing and manufacturing, using the appropriate chain-of-custody approach.

  3. 3Controlled sharing

    Share the right information

    Make product information accessible through DPPs, QR codes and controlled partner access. Prepare identifiers and registration information for the applicable DPP requirements, while separating mandatory disclosures from confidential supporting records.

    Keep published information aligned with approved product data and retain visibility over updates.

Toy data model

What toy information needs to be connected?

The exact information depends on the toy’s materials, components, intended use and applicable requirements. A useful data model connects mandatory passport information with the broader evidence needed for safety, sourcing and circularity. Not every supporting document belongs in the public passport.

Product identity and responsible operators

Make it clear which toy the information covers and who is responsible for it.

  • Product name, model, description and image
  • Product identifiers and relevant batch references
  • Manufacturer, importer and responsible-operator information
  • Links between the toy, its data carrier and digital record

Safety and conformity evidence

Keep the basis for product conformity connected to the correct design and material specifications.

  • Safety assessments and technical documentation
  • Applicable standards and conformity-assessment records
  • Test reports and certificates, where relevant
  • Age grading, warnings and instructions

Materials and chemical composition

Give teams visibility into the materials and substances used across the toy.

  • Bill of materials covering plastics, textiles, metals, coatings and other inputs
  • Material specifications and relevant additives
  • Supplier declarations and chemical test results
  • REACH restriction and Candidate List information, where applicable

Provenance and recycled content

Connect material sourcing and recycled-content information to evidence that can be reviewed.

  • Material suppliers, production sites and sourcing locations
  • Recycled feedstock origin and classification
  • Recycled-content quantities and calculation or allocation methods
  • Chain-of-custody records, certifications and supporting test evidence

Batteries and electronic components

Connect the finished toy with the information held by battery and component suppliers.

  • Battery category, chemistry, model and supplier
  • Battery conformity documentation and QR-linked information
  • Removal, replacement and safe-handling instructions
  • Electronic component declarations and relevant RoHS evidence

Packaging and end-of-life information

Keep information available for packaging decisions, repair and material recovery.

  • Packaging components, materials and weights
  • Packaging recycled-content and recyclability evidence
  • Relevant repair, disassembly and component-separation instructions
  • Collection, sorting and recycling information for the toy, batteries and packaging

Toy passport readiness

Start with the evidence your suppliers hold

Preparing for toy passports creates an opportunity to improve how product information is collected and maintained today. Start with a defined product range and build a repeatable process that can expand across your portfolio.

Map your toy readiness with Circularise
  1. 01

    Confirm product and regulatory scope

    Identify the toy categories, materials and markets involved, together with your role as manufacturer, importer or distributor. Map additional requirements for batteries, electronics, chemicals and packaging to the relevant products.

  2. 02

    Prioritise supplier evidence

    Begin with material composition, chemical declarations, recycled-content evidence and component documentation. Identify who holds each record, which products it covers and when it needs to be reviewed.

  3. 03

    Define access and responsibility

    Assign responsibility for reviewing, approving and updating product information. Establish which information must be publicly accessible and which supporting records are shared with customers, authorities or other authorised parties.

  4. 04

    Connect systems and manage changes

    Plan connections with ERP, PLM, procurement and compliance systems. Define how supplier substitutions, design changes and updated test reports trigger a review of the affected product records.

Toys FAQ

What is a toy Digital Product Passport?

A toy DPP is a digital record containing the product and conformity information required by the Toy Safety Regulation. A data carrier connects the physical product to that record; the passport also requires maintained information and a reliable digital infrastructure.

When do toy Digital Product Passports become mandatory?

The DPP requirements apply from 1 August 2030 for toys placed on the EU market under Regulation (EU) 2025/2509.

Does the toy passport come from the ESPR?

The obligation comes from the Toy Safety Regulation. Its implementation connects with the wider DPP framework, including the registry established under the ESPR and the common standardisation work on identifiers, data carriers, interoperability and access rights.

Does a battery-powered toy also need a battery passport?

The toy and its battery have separate requirements. Portable batteries typically used in toys are outside the battery passport scope. They are still covered by other Battery Regulation provisions, including battery information and QR-code requirements. Battery classification should therefore be checked before deciding which information to collect and publish.

Can the same supplier evidence be used across different requirements?

Yes, where the evidence covers the relevant product, material and requirement. For example, a material specification can inform chemical compliance assessments, recycled-material qualification and customer requests. Circularise connects those uses to the underlying record, helping teams avoid repeated requests while preserving the context of each assessment.

Does traceability establish that recycled plastic is safe for toys?

Traceability connects recycled material to its origin, processing history and supporting evidence. Safety still needs to be established through the applicable assessments and testing. Circularise helps keep those results associated with the material and finished product, making them available for review.

Toy passport readiness

Start with the evidence your suppliers hold

Preparing for toy passports creates an opportunity to improve how product information is collected and maintained today. Start with a defined product range and build a repeatable process that can expand across your portfolio.

By submitting, you agree to our Privacy Policy and can choose your newsletter preference above.