Webinar recordings
June 18, 2025

Greenwashing Crackdown: How to comply with new EU rules and build consumer trust

This webinar explores the significant shifts in sustainability marketing driven by the EU's Empowering Consumers Directive (EU) 2024/825 and the proposed Green Claims Directive. We discuss how businesses prepare for mandatory transparency, avoid hefty greenwashing penalties, and leverage credible environmental claims for a competitive advantage.

In this session, we cover:

  • Navigating the two major EU directives reshaping sustainability marketing.
  • Avoiding legal pitfalls, fines, and reputational damage from non-compliant claims.
  • Implementing best practices for making credible, verifiable environmental claims.
  • Using transparency as a competitive edge in ESG-conscious markets.
  • Preparing for mandatory third-party verification and digital product passports.

The webinar also features a real-world case study on how Samsonite uses Circularise’s traceability tools to back its green claims across 30+ global suppliers, with full transparency down to Tier 3.

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