Tokyo / The Hague – April 30, 2025 – Dutch supply chain traceability platform Circularise has been awarded a grant from the Tokyo Metropolitan Government, reinforcing its role as a key enabler of Japan’s Green Transformation (GX) strategy. The grant, part of Tokyo’s flagship GX start-up support program, will accelerate Circularise’s expansion and deepen its partnerships in one of the world’s most innovation-driven industrial economies.
With this support, Circularise has launched Circularise Japan K.K., opened a local office in Tokyo’s Shin-Otemachi district, and begun collaborating with major Japanese players to drive a new standard for digital traceability.
“This isn’t just market entry—it’s strategic integration into Japan’s next-generation industrial policy,” said Circularise co-founder Jordi de Vos. “We’re not only scaling technology, but shaping the future of sustainable manufacturing with Japanese industry leaders.”
Circularise’s Japanese expansion is underpinned by growing support from leading domestic companies. Circularise is supported by Asahi Kasei, Teijin Group, and Sekisui Chemical, who have invested strategically to scale the company’s supply chain traceability and Digital Product Passport (DPP) platform in Japan’s high-performance materials and advanced plastics sectors.
“Our partnerships with Asahi Kasei, Teijin, and Sekisui go beyond capital—they’re co-creating the digital standards for next-generation manufacturing with us,” said Jordi de Vos.
In 2023, Circularise collaborated with Marubeni Corporation, AMITA Corporation, and the Japan Circular Economy Partnership (J-CEP) on a national plastic recycling project, aimed at improving traceability across packaging and industrial plastics.
The project successfully demonstrated the value of Digital Product Passports for tracking recycled content, verifying material origins, and enabling collaboration between recyclers, manufacturers, and regulators.
“Data protection and regulatory compliance don’t have to be at odds,” said de Vos. “Circularise enables both securely and at scale.”
Circularise’s core innovation—Smart Questioning Technology—allows companies to exchange verified product and ESG data without revealing intellectual property or sensitive business information. This ensures:
With its Tokyo office fully operational and projects underway, Circularise is scaling its local presence, growing its team, and contributing to Japan’s development of digital product policy frameworks.
“Japan is setting a global example for industrial sustainability,” added de Vos. “And we’re proud to contribute—alongside our partners—to shaping the next chapter of Asia’s green manufacturing evolution.”
About Circularise
Circularise is a Netherlands-based product traceability platform, established in 2016, specialising in compliance and sustainability across supply chains. With Circularise, companies can efficiently prepare for audits and meet regulatory requirements (like ESPR) and certification standards (like ISCC EU, ISCC PLUS). The platform enables end-to-end product traceability beyond tier-1 suppliers, supports digital product passports, generates audit-ready reports, and allows secure data collection, management, and sharing. Circularise’s patented technology ensures sensitive information remains protected, providing both transparency and data security.
In January 2025, we launched Circularise Japan K.K. to deepen our engagement with the Japanese market. With the backing of the Tokyo Metropolitan Government and partnerships across industry, we are committed to advancing the circular economy in Japan.
For further information about Circularise’s traceability solutions, please visit www.circularise.com.
Contacts:
Marketing, Circularise B.V.
E-mail: trishna@circularise.com