As a key technical service provider, Circularise provided traceability and data systems expertise to WBCSD and One Planet Network for the GCP's development and technical roadmap
THE HAGUE, November 12, 2025 – Circularise today announced its role as one of the key technical service providers supporting the World Business Council for Sustainable Development (WBCSD) and One Planet Network in delivering the Global Circularity Protocol for Business (GCP) Version 1, officially launched at COP30 in Brazil this week. Working alongside Deloitte Consulting AG, KPMG Consulting, and Circle Economy, Circularise provided technical expertise in data systems and digital infrastructure. The protocol was reviewed by the GCP Technical Working Group, comprising over 80 members and 150+ executives from organisations including Honda, Ingka Group, Panasonic Holdings Corporation, Royal Philips, Tomra, Toyota Motor Corporation and many others.
The Global Circularity Protocol for Business aims to standardise frameworks for measuring, managing, and reporting circular performance across value chains. The GCP potential impact is substantial: 100-120 billion tonnes of material savings by 2050, equivalent to the world's total annual material consumption, and 67-76 gigatons of avoided CO₂ emissions, more than the entire planet currently emits in a year.
However, the full economic potential of this transition—projected at $4.5 trillion in growth and 6 million new jobs from activities like reuse, repair, and remanufacturing—is currently stalled. This capital remains locked because investors and financial institutions lack consistent, comparable, and verifiable data to de-risk investment. The GCP directly addresses the "consistent and comparable" parts of this challenge. By standardising the reporting framework, the protocol provides the common measurement standard for circular performance for businesses, which is the essential first step to unlocking capital for verified circular activities.
As one of four technical service providers supporting WBCSD and OPN in developing the Global Circularity Protocol for Business, Circularise brought critical expertise in digital infrastructure, data exchange mechanisms, and traceability across multi-tiered supply chains to guide the protocol's technical direction. This expertise directly addresses the data collection and reporting challenges companies face when transitioning from linear to circular business models.
"The GCP establishes the measurement framework for circularity. Our role is ensuring that the framework translates into operational systems that businesses can actually deploy," said Dr. Phil Brown, Head of Sustainable Innovation at Circularise. "Without robust digital infrastructure for data collection, verification, and exchange across complex supply chains, even the best standards and protocols remain theoretical. We're supporting the building of that infrastructure."
As a key technical service partner, Circularise worked alongside KPMG to shape the core data and systems architecture. Our team provided critical input on corporate data governance structures, the refinement of Circular Transition Indicator (CTI) metrics, and the CTI Enabling Solutions approach. This technical contribution was foundational to the GCP's multi-version roadmap (v1.0 and beyond), ensuring the protocol’s circularity measurement methodologies align with real-world traceability capabilities across multi-tier supply chains. This collaboration implements and expands upon the principles from the 2024 whitepaper, “Circularity Data Exchange: Landscape analysis and way forward”, which Circularise co-authored with KPMG and the WBCSD to deliver actionable frameworks for harmonising data and overcoming interoperability challenges.
"Our experience deploying traceability systems across automotive, aviation, electronics, plastics, chemicals, fuels, and consumer goods manufacturing has taught us how to collect and manage data reliably across multiple supply chain tiers," said Jordi de Vos, Co-CEO of Circularise. "This expertise in data infrastructure and exchange requirements informed our contributions to the GCP development, ensuring the protocol accounts for the complexity of real-world material flows and the data systems required to track, report and gain insights into them accurately."
Beyond its core development role, Circularise continues to shape the protocol's evolution as an active member of the GCP Technical Working Group and the Front Runners Coalition. As part of this coalition, Circularise is focused on supporting the operationalisation of the GCP by tackling key challenges of data collection and reporting systems needed to turn measurement insights into verifiable action.
The GCP launch arrives as regulatory frameworks globally are increasingly mandating circular practices. The EU Battery Regulation, Ecodesign for Sustainable Products Regulation (ESPR), and similar frameworks across jurisdictions require businesses to demonstrate circular performance with verifiable data. The GCP provides the measurement, reporting, and communication standard. Circularise provides a technical lens and critical insights into the data systems and traceability tools required to make that standard operational.
About Circularise
Circularise is a supply chain traceability platform that enables companies to build resilient operations, reduce emissions, and create business value through circular models. Founded in 2016, the company specializes in collecting and managing product and supplier data across complex, multi-tier supply chains with secure, end-to-end traceability. Circularise supports the implementation of Digital Product Passports and enables compliance across multiple regulatory frameworks, including the ESPR, RED III, and EU Battery Regulation.
Trusted by industry leaders including Asahi Kasei, Teijin, and Domo Chemicals, Circularise's technology safeguards sensitive supply chain data while delivering audit-ready insights that drive sustainable and profitable operations.
For more information, visit www.circularise.com
Media Contact: press@circularise.com
About WBCSD
The World Business Council for Sustainable Development (WBCSD) is the leading community of over 250 global businesses making sustainability performance a key driver for competitiveness. Established in 1995, WBCSD is a non-profit member-led organization that connects business leaders through all sectors and major economies, and creates the tools and frameworks to scale collective impact, drive cross-sector innovation, and shape an ambitious, enabling policy agenda. We operate from seven offices worldwide – in Geneva, New York, Chicago, Amsterdam, London, Singapore and Wuhan – enabling collaboration across value chains and geographies. Together with our members, we are rewiring economic and financial systems to support the transition to a net-zero, nature-positive, and equitable future that creates business value. Follow us on LinkedIn and Bluesky
About UNEP OPN
The One Planet network is a global community of practitioners, policymakers and experts, including governments, businesses, civil society, academia and international organisations, that implements the 10-Year Framework of Programmes on Sustainable Consumption and Production and works towards achieving SDG 12: ensuring sustainable patterns of consumption and production. It is comprised of thousands of individual members; four programmatic areas of excellence; and over 140 national focal points for sustainable consumption and production within country governments.