Senior Growth Marketer

Circularise was founded by Mesbah and Jordi, who embarked on a mission to propel the world towards a circular economy. Their journey began in 2016, following visits to several recycling facilities in the Netherlands. During these visits, they discovered that countless products intended for recycling actually ended up incinerated or, even worse, tossed into landfills. 

The reason behind this was a lack of knowledge about the products' composition. Questions related to the materials used, their origin, and their potential hazards remained unanswered. This revelation sparked the inception of Circularise — a company built on the pillars of transparency, sustainability, and innovation. The founders recognised that increasing supply chain transparency and enhancing data exchange using digital product passports would enable sustainable practices on a global scale. 

Developing a digital product passport platform for a circular economy necessitates a diverse and inclusive team. Over the years, Circularise has grown from merely two founders to a strong team of more than forty individuals representing over twenty nationalities. These team members bring their unique perspectives and experiences to the table, united by a common purpose. As Circularise continues to expand, we remain on the lookout for talented, inquisitive minds eager to join in our quest to revolutionise sustainability and bring circular economy to the most complex supply chains.

Demand gen

• Channel strategy and ownership: Set channel strategy and plan campaigns to meet qualified lead and revenue goals. 
• ABM: Source lists from partner organizations and create campaigns to reach our core audiences. Build long-term ABM strategy with sales to expand from our core audiences (chemicals and plastics, automotive, batteries) and grow new audiences.
• Paid: Build out our paid strategy and work with contractors or agencies if needed to help execute SEM and social ads.
• Outbound: Set up an outbound LinkedIn & Email strategy and execute with the sales team.
• Tradeshow events: Select tradeshow events and coordinate our participation in them. Manage providers and help the sales team get the most out of participation.
• Webinars: Manage webinars end-to-end in collaboration with our sales, research, and marketing teams as well as with partners. 
• Lifecycle marketing: Set up email drip campaigns throughout the customer lifecycle.
• Content Distribution: Partner with Product Marketing and Content Marketing to ensure all content and webinars drive engagement, distribute content across email, social, and other channels.

Operations and Analytics

• Tech Stack: Own the marketing tech stack, add tools, and make necessary improvements. Current stack: Webflow, Pipedrive, Google Analytics, Google Ads, LinkedIn Ads, Google Search Console. 
• Full funnel analytics: Map your funnel, set up tooling and start tracking the right data. Create full-funnel dashboards, and generate reports with basic attribution by source. Use reports to understand the impact of marketing activities. Forecast based on historical data and future marketing plans.
• CRM: Align with sales, marketing, and customer support goals, ensuring efficient customer interaction and data integration. Train new employees on using the CRM, create custom reports and dashboards, and troubleshoot any technical issues that arise.‍
• Marketing to Sales Handoff: Define the handoff to the sales team and work closely with sales to drive qualified leads that convert to opportunities.

Experience:

• 7+ years of marketing experience.
• SaaS or marketplace experience: You’ve worked at a B2B startup, preferably with a top-down sales model. Early or growth stage startup (Seed-Series C) experience preferred.
• Breadth in all areas of growth marketing.
• Core growth marketing competencies include marketing ops, analytics, website management & conversion rate optimization, paid acquisition, and ABM. You can clearly describe the full funnel reporting set-up, as well as the campaigns you’ve run and what you’ve learned.
• Managing: Experience managing marketers, contractors, agencies.
• Proficiency in full-stack of marketing tools: You know what tools to use and how to use them—or you can figure it out quickly.

Skills & approach:

• High quality bar. You've developed marketing strategies and tactics that put the customer first and understand how to hit revenue goals at the same time.
• Experimentation mindset. You don’t just test things you’ve done before and understand the importance of testing and scaling what works.‍
• Strategic and hands-on: As an early-stage company, we are still building out our growth engine, you should be excited about the opportunity to get in on the ground floor. You’ll be hands on building and executing in tools, but you’ll also need to set goals and budgets, prioritize initiatives, and report on key metrics to the entire company.

• Salary: Depending on your experience, the position offers a competitive salary package is up to 70,000 gross annually, inclusive of an 8% holiday pay.
• Equity: In addition to the salary you will get to own a piece of Circularise as we also provide a generous equity package.
• Focus on personal development: Annual training budget of €1,000.
• Cultural diversity: An international environment with a diverse team of over 20 nationalities. 
• 25 days of vacation for full-time employment.
• Travel allowance for your commute.